Cookies Notice for Callaia

Effective Date: December 1, 2024

Cinelytic Inc., a Delaware C Corporation, who owns Callaia (“we,” “our,” or “us”), uses cookies and similar technologies to enhance your experience, analyze website performance, and support our services. This Cookies Notice explains what cookies are, the types we use, why we use them, and how you can manage your preferences.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us recognize your device, remember your preferences, and improve the functionality of our website. Cookies may also collect data about your browsing behavior to provide personalized content or advertisements.

Cookies are categorized based on their purpose and duration:

  1. Session Cookies: Temporary cookies that are deleted when you close your browser.
  2. Persistent Cookies: Cookies that remain on your device until they expire or are deleted.

2. Why We Use Cookies

We use cookies to:

  • Ensure our website functions properly.
  • Remember your preferences (e.g., language settings).
  • Analyze website traffic and user behavior.
  • Deliver personalized content and targeted advertisements.

Cookies enable us to provide a seamless and tailored user experience.

3. Types of Cookies We Use

We classify cookies into the following categories:

3.1 Essential Cookies

These cookies are necessary for the website to function. Without them, certain features and services may not work correctly.

  • Examples: Authentication cookies, session management, and security features.
  • Duration: Typically session-based but may include persistent cookies for login preferences.

3.2 Performance Cookies

These cookies collect anonymous data about how users interact with our website, such as the pages visited and any errors encountered. This helps us improve website performance and usability.

  • Examples: Google Analytics cookies for traffic analysis and error tracking.
  • Duration: Persistent, typically lasting up to 12 months unless cleared manually.

3.3 Functional Cookies

These cookies remember your preferences and settings to enhance your browsing experience.

  • Examples: Cookies that store language preferences or save your login credentials.
  • Duration: Persistent, depending on the feature (e.g., 30 days for saved preferences).

3.4 Marketing Cookies

These cookies track your browsing behavior across websites to deliver targeted advertisements and measure the effectiveness of ad campaigns.

  • Examples: Google Ads and Facebook Pixel cookies for retargeting and ad performance analysis.
  • Duration: Persistent, typically lasting 30–90 days.

3.5 Third-Party Cookies

Some cookies on our site are set by third-party services we use for analytics, advertising, or embedded content (e.g., videos). These third parties have their own privacy policies governing the use of cookies.

4. How We Use Cookies

We use cookies to:

  • Analyze and understand how our website is used.
  • Improve the functionality, design, and content of our website.
  • Personalize your experience by remembering your preferences.
  • Deliver relevant advertisements tailored to your interests.

Important: Cookies used for analytics and marketing purposes are activated only with your explicit consent, in compliance with applicable laws (e.g., GDPR).

5. Managing Your Cookie Preferences

You can manage your cookie preferences in the following ways:

5.1 Using Our Cookie Banner

When you first visit our website, a cookie banner will appear, allowing you to:

  • Accept all cookies.
  • Reject non-essential cookies.
  • Customize your preferences by category (e.g., enable performance cookies but disable marketing cookies).

You can adjust your preferences at any time by clicking the “Cookie Settings” link in the website footer.

5.2 Browser Settings

You can block or delete cookies through your browser settings. Most browsers allow you to manage cookies under their settings or preferences menu. For detailed instructions, consult your browser’s help section:

Note: Blocking certain cookies may affect the functionality of our website.

5.3 Opt-Out Tools

You can opt out of certain third-party cookies using the following tools:

6. Third-Party Cookies and Services

We partner with third-party providers to enhance our services. These providers may use cookies to collect data about your online activities.

Examples of Third-Party Cookies We Use:

  • Google Analytics: Helps us understand website usage patterns. Learn more.
  • Facebook Pixel: Tracks ad performance and audience engagement. Learn more.

We encourage you to review the privacy policies of these third-party providers for detailed information about their cookie practices.

7. Your Rights Regarding Cookies

Depending on your location, you may have specific rights under GDPR, CCPA, or other privacy regulations. These include:

  • The right to be informed about the cookies we use.
  • The right to consent to or withdraw consent from non-essential cookies.
  • The right to opt out of data sharing for marketing purposes.

To exercise your rights, contact us at contact@callaia.ai.

8. Changes to This Cookies Notice

We may update this Cookies Notice periodically to reflect changes in our cookie practices or applicable laws. Any updates will be posted on this page with the revised effective date.

9. Contact Us

If you have questions or concerns about our use of cookies, please contact us:

Cinelytic, Inc.
9255 W. Sunset Boulevard, Suite 1100
Los Angeles, CA, 90069
Email: contact@callaia.ai